There are many factors to take into consideration when you are starting your own business. The financial start up costs and strategic business plan takes centre stage and this is a prominent sphere of opening a business. What is also incredibly important and sometimes get overlooked, is business branding, the importance of it and how to successfully brand your business without spending enormous capital on a business branding company.
What is a brand and why is it so important to brand your business?
Brands are all around us on a daily basis, they make us notice them, remember them and in turn purchase them. Think of Coke, they are one of the strongest brands around and they have successfully created a memorable brand identity that has evolved and stood the test of time. Your business needs not only be a company or business that offers a product or service but a memorable brand that will create brand loyally and stand out against the clutter of all your competitors. Business branding is about creating a visual and personality of your business, giving it a tone and voice and communicating interactively with your consumers.
What to take into consideration when branding your business
Millions of dollars are spent every year on advertising and marketing and when branding your business, if you have a little creative thinking and do in depth market research, it is possible to create a great brand identity for your business without hiring experts from a business branding company. You need great business branding ideas and keep in mind that you want to shine through the clutter and be different and memorable. Here are some steps to take into consideration when branding your business.
Business branding guidelines and steps
- What’s in a name?
The importance of your business’s name is incredibly important. It will be your face and personality of your businesses. It must be memorable, must give your target market an idea of what service you are offering and very importantly, it must be unique. Things to take into consideration when branding your business with your name is that it should be simple, easy to remember and easily pronounced.
- Just do it; the importance of a payoff line/tagline
Nike’s pay off line ‘just do it’ has become synonymous with this powerhouse brand and encapsulates everything this brand is about. When thinking of ideas when branding your business, the pay off line is an important entity. It should be short, catchy, memorable and should totally encompasses the feel and personality of your brand while communicating your offering in a creative and innovative manner.
- Pretty pictures
The last aspect of branding your business is your logo. This is the visual component of your banding ideas and as above should both encompasses your business offering and be memorable. With your name and payoff line, you and your team are able to come up with something great. A logo is a bit more difficult as it takes a certain level of designing and if you are able to do this then great, if not, then a designer will be able to help you fully understand your vision.
Branding your business is important and should be part of your business strategy, it is also one of the more fun aspects, so have fun, be creative and innovate your way to the top.
Jemma Scott is an avid writer of business related development and branding. Her interest stems from working as a brand manager is serviced offices Singapore and then as a copywriter in serviced offices Bristol.
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