All businesses big or small have their own individual websites. This helps in reaching out to the global masses easily. However, if you have a small business, it is quite obvious that you will not spend lots on the website making and maintenance. However, it is also important that the websites features in the top search engine results. For getting a good place in the search engine results, you need to have proper back links to the main website. More quality back links the website has better are the results on the search engines. Back links are considered as positive recommendations for the website and is a great SEO technique that has definite results.
Here are some important tips that can help in link building for small websites:
With research, getting back links from related websites
Suppose you have a website on car accessories and receive back links from websites that are related to health and lifestyle. That link is actually of no use as there is no relevance of the content in both the sites. It is very important to do some proper research on the various websites from which you are seeking back links and then arrange for getting the links.
Offers by the alumni
There are some domains that are always on demand and the .edu domain is one of them. Most of the esteemed universities have such domains and the alumni section is one of the most important sections in the website. There are different kinds of offers provided by the university to become an alumni member of the same. You can approach the university and offer some discounts and promotions and ask for quality back links for your website in return. This is a highly effective way of increasing quality back links.
Creating a brand identity of the company
It is very important to create a unique brand identity of the website. The first step to do that is to create high quality content and articles. Have a blog section in the website and keep updating that from time to time with high quality articles so that Google crawls the website quite frequently and helps it in getting higher ranks in search engine results. Also submit articles in quality article submission sites to get quality back links. Creation and maintenance of social media profiles is also very important. Post about your website with some interesting content and see the increased flow of traffic to your website with quality back links.
Guest posting – great way for getting back links
Guest posting is one of the best ways of getting quality back links to your website. It is quite difficult to get contacts for guest posting. But if you get it, make sure that the opportunity is utilized to the full. Guest posting not only helps to get quality back links; it also helps in creating a name for your business. More and more numbers of people will read the blogs and will also make a visit to your website, thus increasing traffic volume as well as back links to the website.
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